WHAT A TIME
TO BE ALIVE
THE MASTERMIND
The 12 month Business and Identity Transformation Matermind to help you scale your company to multi 6-7 figures, build unfuckwithable conviction, and wake up every morning thinking What A Fucking Time To Be Alive.
If you know you were born to do something absofuckinglutely fantastic with your life and you are ready to become the woman required to get there and build a business that lights your entire existence on FIRE…. welcome to HEAVEN!
WATTBA is not a place where you come and see everyone running the exact same coaching company, looking the same way, copying and pasting each other, and having the same boring outdated copy.
What A Time To Be Alive is where you come to build a real business and disruptive brand with high-level strategy paired with massive levels of identity work and leadership to become the woman and develop the skillset so dream clients can’t stop paying or paying attention to the incredible woman you’ve become.
If scaling to 6 figure months and beyond while creating a life that has you waking up thinking WHAT A TIME TO BE ALIVE sounds like your fuckin jam….
Welcome to heaven, baby – and we do it while breaking alllll of the boring ass rules you’ve been taught.
Most of my clients are just like you.
❌ Posting on social media and getting clients, but they know there’s something missing When they look at their posts, they know their magic isn’t being articulated in a way that shows people the depth of who they are and their body of work.
❌They’re wrestling with the past and opinions of all of the coaches in their industry putting them in boxes so they’re afraid to be themselves unapologetically.
❌ They’re totally in their head, comparing themselves to others in their “niche” or trying to do “what makes sense” instead of leaning the fuck in, trusting themselves, and going balls to the wall with their OWN beliefs and authentic self.
❌They’re confused as fuck with next steps. One post they read on tells them to only post “high level messaging”. The next says “avoid pain points.” The next says “only post like this.” Too much bullshit in her head without a clear idea of where the business is going.
But most importantly….
💎 They all know they are wildly different from 99% of women. They want bigger things. They KNOW they were born to do something so much bigger than most people can even comprehend. They feel this fire in their soul. They want to make FUCK YOU money while waking up every single day thinking WHAT A TIME TO BE ALIVE in a way that has never been done before – and that’s exactly where I come in.
Meet Your Mentor: Madeline Kossin Castillo.
A french bulldog mom of 2, a wife to a sexy ass man, an F45 addict (because pilates is boring as fuck) and a former Sales Professional with 10 years of experience turned 7 Figure CEO.
Andddd I’ll be so fuckin forreal with you. I made money a LOT faster than 99.9% of people. I hit my first 1.27 million dollar CASH year in 2025 after starting this business in 2023. That is .1% results. EXTREMELY rare. Google it.
It’s not because I know things that you don’t or because I was “born with it.”
It’s because I understand something that most people don’t lean into and it’s why they don’t experience next level results.
What I know – Every strategy works. Every “how to” can work. There is not one of us with a specific set of codes that we can give you that will make you scale to millions.
The secret is actually finding out who you truly are and being brave enough to be that person. And this is where average people who get average/shit results with boring and unaligned businesses roll their eyes, say it’s not this simple, and then they ask Chat GPT for the next strategy or they hire the 4th strategy mentor and they stay in the same exact spot.
I have helped hundreds of women scale to their first $10K, $20K, $50K, and $100K+ cash months and I can tell you with 1000% certainty that it wasn’t only because they followed my strategies (which are incredible, by the way)... but it was because I showed them how to come home to themselves.
So many people struggle with scaling their empires not because there’s a shortage of information or “how-to” plug and plays (but again I’m being honest I do teach content and the “how” better than anything ever).
They struggle because they believe deep down that who they are and the value they have is enough. SO often I see women:
-Change their personality online thinking it’ll help them get “high level clients” (it won’t.)
-Wear outfits they don’t love or say things they don’t align with because they think it’ll help them make more money (never works)
-Avoid what they actually want to say in fear of the haters (the haters will make you famous. I’ll teach you how.)
-NOT trust themselves even though everything they’ve gone through up until this point has shaped them into who they are today - but they keep outsourcing that power to someone else and going back into “logic mode” and that is exactly why they are stuck.
When you get out of “tell me exactly what to do” and you step INTO “this is who I am and I believe it wholeheartedly, now pair it with the tangibles” THEN you will make more money than you even know what to do with. And if you’re ready to lean into this work and become a woman who feels at peace but on fucking FIRE… this is the place for you.
Of course, you get the tangibles. Because duh. Included inside, you will receive:
🔥Set Up For Success: This isn’t just a portal of random trainings where you have no direction on where to go and how to achieve the most success the fastest. Start immediately with crystal clear action steps, HOW to become the most successful, and how to become one of my best testimonials. Clear action steps. Zero fluff or confusion.
🔥Movement & Mission Creation: Cultivate a movement + disruptive brand that will create a cult like following that has dream clients bought into everything you do. Follow my 4 Step Signature Process on exactly how to do this, the steps to take, and becoming the one in your industry that nobody can compete with because they don’t even compare.
🔥Content That Converts like a MOFO: In depth content course on how to strategically create content backed by sales psychology that converts dream clients into your world on repeat. We even take it a step further – I give you strategies on content to be created based on where you currently are in your business. Someone scaling to their first $10K cash months should not be given the same strategies as someone scaling from $50K to $100K months. You will learn the difference, be given incredible content creation strategies, and learn how to do this without sounding like every other boring ass creator on the internet.
🔥Get Visible: Because the more people who see you? The more people you help. Learn my 4 Visibility Strategies that don’t require running ads or annoying people in the DMs.
🔥Selling Like A Bad Bitch: If there’s anything I’m better at than almost everyone? Sales. Watch my premium sales training where you learn everything you need to know to be a sales savage and how I’ve utilized these skills to scale to $150,000 cash months. Then learn how to lead sales conversations in the DMs, Sales Pages, Pricing Strategies, & Selling without Sales Calls… all without overcoming objections, begging for the sale, or manipulating people to get them to buy. All attraction – zero pressure.
🔥Offers They Drool Over: Learn my exact offer suite strategies and how I’ve scaled to million dollar cash years while taking calls only 2 days per week, not relying on 1:1 clients, and creating a powerful Ascension Model that doesn’t require you having thousands of clients to make millions of dollars.
🔥Launching Like A Pro: Learn my launch strategies my clients and I have used to create launches up to $400,000+ and millions of dollars lifetime. Learn my favorite launch strategies and what strategies I recommend for each type of offer depending on what your program is. You don’t just put an offer up and hope to sell it – you set your audience up to be ready to move.
🔥Reprogram Your Mind: My Signature, Triple 3 Mindset reprogramming videos to allow you to truly transform from the inside out. Break through all your voices telling you that you can’t and become the truly unfuckwithable, unbothered, unapologetic, and unstoppable rich bad bitch.
🔥Excuse My Charisma: Develop more charisma in your business, become more likable, and build a more powerful brand.
🔥Bottle The Fucking Frequency: The energetics and mindset behind very high cash months, how to maintain that energy and frequency, and becoming magnetic to dream buyers.
🔥How The Fuck Is She Doing This: 6 Part Course on exactly how I collapsed time, created $270,000 cash in 60 days, and the crystal clear action steps I followed strategically in my offers, content, mindset, expectations, and launching to get here.
🔥The TikTok Academy: My Signature TikTok course that teaches you how to become a master on camera and create powerful, talking videos that are highly effective in getting dream clients to see you as the expert you are. 7 second reels with a bunch of text on screen? Out. Videos where you showcase YOUR voice and authority? IN. Become a confident, convicted, and certain leader on camera through my Signature Process and have people thinking “take my fucking money” before your video even ends.
It doesn’t stop there.
On top of the portal:
Live weekly calls at 3PM EST on Tuesdays with Maddie:
-No “support coaches” who don’t actually know what they’re doing. You’re paying for my brain, not a contractors.
-On these calls, life changing things happen. People experienced shifts unlike anything they’ve ever seen and these sometimes go for 2+ hours. The identity shifts happen in these calls and in the replays and each call alone is worth tens of thousands of dollars.
-BTW, this is not a “I hope I get my question answered”. As long as you submit your question on time and you show up, you will get direct 1:1 support from me on the group call.
-Even if you don’t have questions – you can listen to the questions from the others, extract ridiculous wisdom, and learn things you’ve never seen in other containers before so you can collapse time faster.
Private Community of WATTBA women:
-We have the best community in the entire world – hands down. No drama. No mean girl sorority energy. An incredible place where you can find true collaboration, true winning energy, and incredible women who genuinely want to see each other succeed. It’s the best space in the entire world.
-Because I attract badasses and not victims, you’ll never feel like you’ll have to tone down your celebrations OR hold back on your honesty in this space. The relationships that have formed in this space are far beyond what I can even comprehend. If you’re looking for a true space for connection without the circle-jerky cult vibes, this is it.
-It isn’t lonely at the top at all when you’re surrounded by power and greatness and women becoming richer, hotter, happier, and healthier than ever before.
Access to every offer dropped over the next 12 months:
-Over 12 months, you will get every single micro offer, challenge, or training I drop. Every course, every training, live or passive – yours. As I learn new strategies, you will get them all too in real time so your learning never becomes stagnant.
In this program, you will master BOTH —
1.) The strategic side required to grow and scale your dream company. Including:
Sales psychology and buyer behavior so you know exactly what makes your dream clients move and how to speak to them in a language that triggers sales;
Messaging & content strategy that positions you as the expert in your field;
High level personal branding to stand out and disrupt the industry;
Creating a strategic, scalable offer suite that doesn’t require you on calls 24/7;
2.) AND the powerful, magnetic, mindset required to become a woman they cannot stop watching. Including:
Mindset reprogramming to get your brain working with your million dollar goals instead of self sabotaging yourself when things finally go well;
Daily practices to become the most confident, convicted, and certain version of yourself so you can hold the success you have;
Learning how to *not* give a fuck about the haters so you can keep shining powerfully instead of crumble when the hard comes (because the richer you get, the more will come)
High level discipline, resilience, and leadership required to become the leader you were put on this Earth to be.
Toxic positivity, ridiculous amounts of gratitude and joy, and a mindset that has you waking up thinking What A Time To be Alive every fuckin day regardless of the circumstance.
When you’re ready to wake the fuck up and own your power and dream 1000X bigger than you are right now — WATTBA is the place for you.
What the slimy, manipulative sales bros never told you? You can have every strategy dumped on you but without a powerful mindset and unfuckwithable conviction – you’ll lose it all.
What the ultra feminine “just be paid to exist” sorority girls never wanted to tell you? You can vibe very high but if you don’t have systems and strategies to back it up – you’re one low vibration away from a disaster.
I hit my first million dollar cash year in less than 3 years from 0 because I’ve always beautifully combined both – and that’s exactly what you will learn in WATTBA too.
You will learn all of my strategies (no gatekeeping) that have allowed me to scale to $150,000 cash months in less than 3 years, without:
❌Sending ‘Hey girl!” in the DMs (cold outreach not required when your personal brand is strong and clear enough – people come to you)
❌Free sales calls (not needed when your content converts before they ever talk to you)
❌Overcoming objections (you won’t get any when your content & leadership preemptively handles these).
❌Changing my personality to “fit in” with the in crowd (when you have unfuckwithable conviction and you know who you are, you’ll be brave enough to be that bitch. I don’t change for anybody. you won’t need to either.)
When I began embracing this work…. my life changed in ways I can’t even comprehend. Since January 2023:
→ I scaled WATTBA to $2.6 million + counting before ever running an ad.
→ Created consistent 6 figure months since 2024.
→ Bought a dream home from the vision board, started my real estate empire with a rental property, and invested multiple 5 figures per month into the stock market.
→ Retired my dad at age 27.
→ Served hundreds of clients across multiple offers and helped women scale to their first $10K, $50K, & $100K months without selling their soul to get there.
→ Made millions before the boom.
Most coaches who’ve made millions scaled before the “boom” – aka – before everyone and their mom started in the industry. In 2020, the online coaching industry was worth 2 Billion. In 2025 it’s worth ~$7.3B. If you’re following old, regurgitated and outdated strategies to grow, you grow at snail's pace. If you follow real, state of the art disruptive branding strategies and you BECOME the you required to make it all happen, you grow significantly faster.
When you learn how to create an iconic, disruptive brand combined with the leadership required to hold it – you’ll be thanking me later.
“I closed my eyes and hit buy, and it was the best decision I made in my life. I hit my first $30,000 month because Maddie encouraged me to dream again.” “If you’re on the fence of joining, what the fuck are you doing? Close your eyes and click buy.” — Meg, Fitness Coach and founder of Strong Her
Real Clients, Real Results.
“I’ve worked with hundreds of coaches and invested hundreds of thousands of dollars. Maddie is one of the only ones who overdelivers and does what she says she will do.” — Jaime, 7 Figure earner and founder of Dream Body, Dream Life
“She has opened my eyes to a much deeper level of what was possible for myself. Because of Maddie, I’ve launched programs and created movements with purpose. My finances have gone through the roof, but the best gift has been the permission to be myself.” — Desiree, 7 Figure Founder & Founder of Paid Ink
“Within months of working with Maddie, my revenue doubled. She showed me the leadership required to become who I needed to be.” — Michelle, 6 figure Brand Designer + Identity Coach
“I’ve been in WATTBA for 2.5 months and I didn’t even realize these wins because I’ve been too busy fucking winning. 2X’d cash collected and highest sales months ever.” “I’ve worked with a lot of mentors, and I needed an activator. That’s who Maddie is.” — Franceska, 6 Figure CEO & Founder of The Hotel Florist Method + Business By Design, Human Design Expert
“Maddie is the one who has showed me that I can make big money without a giant team as a Health Coach. With Maddie’s support, I’ve had a $23,000 month and know how to sustain it. Maddie doesn’t just throw a bunch of strategy at you. She pushes you towards the person required to build a huge business.” —Olivia, 6 Figure CEO and Fertility Expert
“Previously I got stuck in the “being more feminine and just letting things happen” world. If you feel like you’re doing something wrong because you aren’t soft enough, Maddie is the go-to. The calls with Maddie are always mind-blowing. If you’re on the fence with joining, you’re not out here living." Your future self will thank you and I guarantee it.” — Bara, 6 Figure Earner + Discipline/Identity Coach
“Maddie’s energy is electric. What really separates Maddie is her raw, real delivery that isn’t cookie cutter. When she wholeheartedly believes in you, it drives something to her core. If someone like Maddie can believe in you, you can too. You would be missing out if you didn’t choose her over someone else” —Katie, founder of The Bullish Nurse, 6 Figure CEO who’s scaled from $6K to $30K months
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What You'll Get:
✅Weekly high-touch mentorship on group calls
✅13 Signature Courses and Portals
✅Support on your Sales pages, copy, messaging, and mindset
✅WATTBA Community of Badass women
✅Access to every course, minimind, or offer dropped over the next 12 months
✅✅✅Bonus: A 1:1 Onboarding call with Maddie (available for a limited time only.)
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Pay In Full
$14,000 USD
✅ Weekly high-touch mentorship on group calls (Value: $30,000)
✅13 Signature Courses and Portals (Value: $20,000+)
✅WATTBA Community of Badass women (Value: Priceless)
✅Access to every course, minimind, or offer dropped over the next 12 months (Value: $10,000+)
✅ BONUS: 1:1 ONBOARDING WITH MADDIE (Value: $2997)
Total Value: $63,000+
Your price: $14,000 Pay In Full
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Payment Plan (12 Payments)
1 Payment of $2,000, then $1,300 per month for 11 months
OR
1 Payment of $5,000, then $900 per month for 11 months
FAQ
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My coaching style is extremely direct. I will always tell you exactly what you need to hear and not what you want to hear. I am not a good coach for you if you are overly sensitive or need someone to be soft with you.
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Yes. WATTBA 12-month commitment.
This is not a month-to-month subscription. When you join on the monthly plan, you’re legally responsible for the full 12 months. If you leave early, the balance is still due. Non-payment will be referred to collections.
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You’ll get 12 months of full access to:
→ The WATTBA portal
→ All weekly calls
→ The private Telegram Community
→ All program materials
→ All future updates and additions during your 12-month term -
-What A Time To Be Alive Portal Above with 13 Signature courses and programs
-Weekly calls 3pm EST on Tuesdays for live coaching & support
-WATTBA Community
-Access to every offer dropped (outside of Masterminds + Miniminds) over 12 months
-An identity and lifestyle recalibration that has you waking up every day thinking WHAT A TIME TO BE ALIVE
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If you are asking any of these questions or you are thinking even remotely in this way, this is not for you.
Women in What A Time To Be Alive aren’t here to dabble, rush, or only make decisions based on fast results. They’re put on this world to evolve and become the best versions of themselves.
We have clients see massive financial wins, including:
500% increase in income in less than 1 year
Being plateaued at $20K cash months for months, then immediately skyrocketing to $30K+
Stuck at $10K months then scaling to $40K+
No sales in months after being in other programs to making multi 4 figure months
Hitting first multi 6 figure launches
But all of these results happen because of the women they become and they’re dedicated to their growth regardless of outside factors.
There is no money back guarantee. I have no idea when you’ll make the money back. We do not provide refunds, and you cannot try it for one month to see if you like it because we don’t work with dabblers. To maintain the frequency of true, high value and high quality women in our container, it’s important everyone’s on the same page. We don’t have room for anything but excellence. There are absolutely no guarantees. If you need a guarantee, I guarantee that you will not be successful in business.
If you’re in another program and you’re interested in this, there’s probably a reason. But don’t not fulfill your other commitments to join my space.
If you’re overly concerned about needing fast results or needing guarantees, this program is not for you.
IMPORTANT DISCLAIMER:
What A Time To Be Alive provides education, coaching, and mentorship only. We make zero guarantees—explicit or implied—regarding income, results, success, or outcomes of any kind. By purchasing or participating in What A Time To Be Alive, you expressly acknowledge and agree that there are no promises, projections, warranties, or assurances related to financial results or personal success.No representative, coach, contractor, affiliate, or participant of What A Time To Be Alive is authorized to make claims or guarantees regarding earnings or results. Any statements, examples, testimonials, or references to outcomes—whether our own or those of past or current clients—are not typical, not guaranteed, and provided for illustrative purposes only. Individual results vary widely and depend entirely on factors outside our control, including your experience, skill level, decisions, execution, consistency, and work ethic.
You accept full responsibility for your results, actions, and outcomes.
ALL SALES ARE FINAL. THERE ARE NO REFUNDS.
Once purchased, no refunds, chargebacks, cancellations, or reversals will be issued under any circumstances, regardless of participation level, dissatisfaction, perceived value, personal circumstances, or failure to complete the program.
If you enroll in What A Time To Be Alive and choose to leave, disengage, or stop participating before the full balance is paid, you remain legally and financially responsible for the entire amount owed. If you withdraw early, you agree to immediately pay the full retail value of all program components that have already occurred or been made available to you.
Failure to remain current on payments will result in immediate suspension of access to all program materials, calls, communities, and support until your account is brought back into good standing.
If you choose a payment plan, you understand and agree that:
A payment plan is not a subscription
You are committing to the full purchase price
You are responsible for all remaining payments, regardless of participation, completion, or early exit
Missed or failed payments may result in collections, legal action, and/or additional fees to recover amounts owed.
By purchasing, you affirm that you have read, understood, and agreed to these terms in full—and that you are entering this agreement voluntarily, knowingly, and without reliance on any promises of results.